Career Journey
Nov 2015 - Present
Director of UX Design
Blue Yonder, Hyderabad
UX Strategy & Planning Transformation: 

Drive UX strategy for Demand, Supply, and Planning applications, transforming workflows into collaborative, agentic systems with predictive insights and automation.
Global UX Leadership & Organizational Development: 

Lead and mentor application, platform, research, content, and design systems teams, building capabilities, design operations, and career frameworks for over 5 years.
Cross-Functional Product Leadership: 

Align Product Management, Engineering, and Data Science on product vision, milestones, quality gates, and model-driven UX workflows, ensuring transparency and execution rigor.
Customer-Centered Product Strategy: 

Facilitate discovery sessions, executive workshops, and usability testing to translate insights into validated enhancements and priorities for the roadmap.
Prototyping & Design Execution: 

Deliver rapid concept validation and high-fidelity solutions using V0 and Figma with detailed specifications.
Sales & Go-to-Market Partnership: 

Enable Presales and Sales with compelling demos, strengthening storytelling and accelerating enterprise cycles.
Innovation & Patent Leadership: 

Lead patent charter initiatives and contribute to Crystal Ball innovation programs, driving differentiated solutions.
Mar 2011 - Nov 2015​
Advisory Interaction Designer
Pitney Bowes, Noida
Led and managed design activities for Location Intelligence projects from the India office, collaborating closely with Product Management, the Global UX team, and Engineering to ensure alignment with the product roadmap.
Aug 2010 - Mar 2011
Senior UI Designer
Rampgreen Technologies, Delhi
Defined product requirements and designed user interfaces to enhance the UX of SaaS-based Web 2.0 and mobile applications, including user analysis, task flow diagrams, personas, scenarios, mock-ups, wireframes, and design documentation.
Jun 2009 - Jul 2010
UI Designer & Program Manager
Valyoo Technologies, Delhi
Responsible for all the design operations in the company and managed a team of 8-10 members. Created high fidelity prototype using Photoshop, Fireworks and implemented them using HTML, CSS, XML, JavaScript, Actionscript.
Education
2005 - 2009
Bachelor of Design,
Indian Institute of Technology, Guwahati
Patents
Jan 28, 2025
Patent No: US 12,211,253 B1
System and Method of Visual Attribute Recognition
Mar 11, 2025
Patent No: US 12,248,948 B1
System and Method of Integrating Social Trends in Assortment Planning
Skills & Expertise
-
Team Leadership
-
User Research
-
Usability Testing
-
Information Architecture
-
Prototyping Tools (e.g., Figma)
-
​Data Analysis
-
Stakeholder Engagement
-
Agile Methodologies
-
Accessibility Standards
-
Design Thinking